Can Cadillac thrive again?

Five questions with Cadillac president Johan de Nysschen

Johan de Nysschen was named president of Cadillac in July 2014, after a stint as president of Infiniti and eight years as president of Audi of America. We caught up with him at the New York auto show.

Eight months in, what have you determined to be priority one at Cadillac?

From day one, the first priority has been sussing out the long-term product strategy and helping the team discover what defines “Cadillac-ness,” if I can put it that way — in terms of brand attributes and, particularly, the expression of craftsmanship and design language. I think Art & Science is a fantastic expression, but it needs to evolve. The cars we are planning and designing now will still be on the market 12-13 years from now. If you don’t consider appropriate evolution of the design involved, you’ll be left behind.



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